The same story, two registers.
An online store for the in-house RevMed line of cosmetics and personal-care products, serums, creams and treatments for skin, hair and body. A category catalog, store-wide search, a cart, a customer account, a wishlist and orders, all built from scratch, with no e-commerce platform and no page-builder.
A fully custom SPA storefront (Vite build), with no WordPress/WooCommerce, PrestaShop or other store engine. An in-house engine for the catalog, categories, cart, accounts, wishlist and orders. A product page with code, stock, rating, reviews and additional information; checkout with online card payment and cash on delivery, free shipping over a threshold and a loyalty discount. Self-hosted on a dedicated VPS.
The same facts, two readings. The CEO reads the top register and knows what was delivered. The CTO reads the bottom one and knows how. No one is forced to translate in their head.

