Performance campaigns on Google and Meta with clean end-to-end attribution, segmentation based on the audience's real intent and monthly reporting focused on profitability, not on vanity metrics.
Companies with digital products or services that have a clear conversion cycle (lead → contract, click → sale, form → consultation). We do not work with clients who only want “more traffic” without a defined, measurable conversion funnel.
Server-side tracking set up from the start (GA4 + GTM server, Meta CAPI, Google Enhanced Conversions), with no traffic falsely attributed to the “direct/none” source. A strategy based on intent, not on generic demographics. Creative produced in-house or in close collaboration with the client's team. Monthly reporting with CPA, ROAS and tactical recommendations, not screenshots from the panel.
A complete GA4 + GTM server-side setup, with clearly defined and deduplicated conversion events.
An account structure with consistent naming, defined conversions, segmented audiences.
Text + image + video variants per quarter, with structured A/B testing per campaign.
Performance + tactical recommendations delivered at month's end, in Looker Studio format.
The first significant optimizations in 4–6 weeks from launch (enough time for the Google and Meta algorithms to optimize on real conversions). Structural decisions (new creative, new audiences) come monthly based on the report.
Yes, in collaboration with the Web Development team. Campaign-dedicated landing pages typically raise conversion by 2–4x compared with generic product or service pages.
We start with a technical discussion led by a principal engineer, under a confidentiality agreement.
