Technical capability

SEO and content engineering

Programmatic SEO architecture, a data structure for content, complete JSON-LD and an internal-linking strategy modeled on the real intent of B2B clients. Monthly audits with measurable reporting.

SEO indexing, visual representation
Specimen 01SEO indexing, visual representation
Typology
Technical + content optimization
Engagement
Audit + implementation + monthly reporting
Format
Dedicated coordinator + technical team
Horizon
Audit 1–2 wks · implementation 4–8 wks · ongoing maintenance

Who this capability is for.

B2B companies with large technical catalogs (hundreds or thousands of products, services, locations) that need scalable indexing on Google. Typically: industrial distributors, service firms with territorial coverage, platforms with dynamic inventory. We do not do black-hat SEO, paid link-building schemes or tactics that expose you to penalties.

How we work, in practice.

A complete technical audit as the starting point: site structure, speed, indexability, canonicalization, internal linking, schema markup. We define the URL architecture, the content data schema (JSON-LD: Organization, Service, FAQ, Product), a programmatic generation strategy for pages at scale. Monthly measurable reporting on positions, traffic and conversions, not on vanity metrics.

Technologies used in production.

  1. 01Google Search Console · audit & monitoring
  2. 02Ahrefs / Semrush · keyword research
  3. 03JSON-LD · complete schema.org markup
  4. 04Next.js ISR · programmatic regeneration
  5. 05Lighthouse CI · continuous monitoring
  6. 06GA4 · conversion attribution
  7. 07Looker Studio · monthly reporting

What the client gets at the end.

  1. D.01Technical audit

    A 30+ page document with prioritization by impact, delivered as the starting point of the engagement.

  2. D.02Implementation

    Code directly on the site, canonicals, JSON-LD, sitemap, redirects, speed optimizations.

  3. D.03Content strategy

    A quarterly editorial calendar with complete SEO briefs for each planned article.

  4. D.04Monthly report

    Positions, organic traffic, conversions, tactical recommendations for the next month.

Questions that come up often.

  1. Q.01How long until results show?

    Typically 3–6 months for technical improvements (speed, indexing, structure) and 6–12 months for ranking results on competitive terms. We do not promise guaranteed positions or optimistic timelines, SEO is built in quarters, not weeks.

  2. Q.02Do you do link-building?

    Yes, but strictly organic: digital PR, content partnerships, mentions earned through real value. We do not buy links and do not use PBNs or similar schemes that expose you to manual Google penalties.

  3. Q.03Can we do SEO on a WordPress site too?

    Yes, but with limits. For high-volume projects (1000+ pages) or with custom schema-markup requirements we recommend migrating to Next.js. For small sites (under 100 pages) WordPress is enough with the right plugins.

  4. Q.04How do we measure success?

    Three main metrics: positions on the targeted terms, qualified organic traffic (filtered by intent), conversions from the organic channel attributed correctly through GA4. We do not report total impressions or rankings on irrelevant terms.

Have a requirement in this area?

We start with a technical discussion led by a principal engineer, under a confidentiality agreement.