Arcane Tech
Project dossier

Mira Medical Home site, medical services at home

An integrative-medicine clinic in Arad that provides vitamin therapy, vein detection, ozone therapy and consultations at home. The online presence needed to convey medical professionalism without intimidating clinical jargon, to carry the patient straight from information to booking, and to capture local searches in and around Arad.

Mira Medical Home, home page with a hero for the vein-detection device, a dual CTA and a contact bar on top
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Client
Mira Medical Home, Arad
Sector
Health, at-home services
Delivery year
2025
Status
In production

The same story, two registers.

For whoever pays for the projectPlain language, no jargon

A site for the integrative-medicine clinic with at-home services. Each procedure (vitamin therapy, vein detection, ozone therapy) has its own page with indications, benefits and a booking button. The patient reaches the form in two taps from the homepage.

For whoever reviews it technicallyConcrete decisions, real versions

A custom WordPress theme in PHP 8, written with no visual page-builder. Custom Post Types for each medical service, ACF Pro for fields an administrator edits without code (price, duration, indications). WebP images with native lazy loading, self-hosted fonts, Schema.org MedicalBusiness for local SEO, complete security headers. LCP under 2 seconds on a 4G mobile connection.

The same facts, two readings. The CEO reads the top register and knows what was delivered. The CTO reads the bottom one and knows how. No one is forced to translate in their head.

The process that existed before us.

Before the redesign, the online presence was a Facebook page plus an old site on a generic template. Services were not differentiated, booking was done exclusively by phone, and on mobile the layout visibly broke. Local SEO was nonexistent for the key searches in Arad.

The system built to measure.

A WordPress theme written in PHP 8 for this clinic, with no visual page-builder. Custom Post Types for each medical service, with ACF Pro fields an administrator edits (price, duration, indications, benefits, CTA) without touching code. A rotating hero for the service of the month, benefit sections structured per procedure, coherent editorial-medical photography. Validated Core Web Vitals performance: LCP under 2 seconds on 4G, WebP images with native lazy loading, self-hosted fonts, no blocking external tag manager. Local SEO with Schema.org MedicalBusiness, hreflang ro-RO, a dynamic sitemap. Complete headers (CSP, HSTS, X-Frame-Options). The booking form is guided (name, phone, service, message), with no intrusive captcha, no newsletter pop-up, no dark-pattern cookie banner. Hosted on a dedicated VPS with an automated daily backup.

The stack, in production.

  1. 01WordPress · PHP 8
  2. 02Custom theme (zero page-builder)
  3. 03Custom Post Types · ACF Pro
  4. 04Schema.org MedicalBusiness
  5. 05WebP · Native lazy loading
  6. 06Nginx · Dedicated VPS
  7. 07Automated daily backup

The measurable result.

A site in continuous production for over a year. Bookings arrive cleanly through the form, with no spam. Local SEO captures the key searches in Arad for the listed services. Loading under 2 seconds on 4G mobile, with no regression on content updates from the panel.

  1. M.01LCP on 4G mobile< 2 s
  2. M.02Dedicated service pages5+, each editable without code
  3. M.03Local SEOSchema.org MedicalBusiness, dynamic sitemap

Technical notes and verifications.

  1. [1]

    The source code and infrastructure belong to the client after handover. The scores, the stack and the metrics reflect the delivered state, not the current state of the project.

  2. [2]

    The detailed technical documentation, the implementation logs and the test reports are archived in the internal Arcane Tech repository, available under a confidentiality agreement.

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